Helpers are HTML, CSS, and JavaScript-based elements used to enhance personalization products, such as displaying crop marks or creating styled DIVs, and can be assigned to templates through the Personalization section under Page Helpers.
Helpers are information based on HTML, CSS, and JavaScript. They are used, for example, to display crop marks in the OTP editor of a personalization product or to create HTML DIV's with a styling functionality.
They are created under Personalization > Helpers > Edit.

Then, any number of helpers can be assigned to a personalization template. This is done under Personalization > Templates > All Templates > Edit > PDF > Page Helpers

Example:
<div class="helperItem drag_alignLines" style="position:absolute;z-index: 1200;pointer-events:none;border-top: 1px solid #ff4fff;border-left: 1px solid #9933ff;border-bottom: 1px solid #ff4fff;border-right: 1px solid #9933ff;visibility: visible;margin: 47px;width:Calc(100% - 94px);height:Calc(100% - 95px);"></div>
<div class="drag_alignLines" style="position:absolute;z-index: 378;pointer-events:none;width:100%;height:100%;border: 1px solid #ff0000;visibility: visible;"></div>
<div class="drag_alignLines" style="position:absolute;z-index: 377;pointer-events:none;margin: 8px;width:Calc(100% - 16px);height:Calc(100% - 16px);border: 1px solid #4a4a4a;box-shadow: 0 0 0 600px rgba(243,244,245,0.8), 1px 1px 0 0 #666, 2px 2px 0 0 #666;visibility: visible;"></div>
<div class="helperItem" style="position: absolute;z-index: 999;pointer-events: none;width: 100%;color: #9933ff;bottom: -20px;width: 100%;font-size: 12px;text-align: right;">We recommend editing within the purple area (grid layout).</div>
<div class="helperItem" style="position: absolute;z-index: 999;pointer-events: none;width: 100%;color: red;bottom: -35px;width: 100%;font-size: 12px;text-align: right;">Red area will be cutted in final product.</div>
<div class="helperItem drag_alignLines" style="border-right: 1px dotted rgba(0,0,0,0.55);position: absolute;z-index: 999;pointer-events: none;width: 50%;height: 100%;visibility:visible;"></div>
<div class="helperItem " style="position: absolute;z-index: 999;pointer-events: none;width: 100%;color: black;bottom: -20px;width: 50%;font-size: 12px;text-align: right;">Fold</div>
<!-- DIV mit Bleed // BEGIN -->
<div class="drag_alignLines" style="position:absolute;z-index: 378;pointer-events:none;width:100%;height:100%;border: 1px solid #ff0000;visibility: visible;"></div>
<!-- // END -->